Brand & Content Lead

Responsibilities

• Content. Produce the content that carries Blankstate: posts, short-form video, launch moments, campaign copy, thought-leadership. Augmented so you move fast, made within the visual system our Art Director owns.
• Community. Stand up and grow the community forming around us: structure, onboarding, rituals, and the loop that carries what people tell us back inside. Year one is about strong foundations, not an overnight crowd, and it is yours to build.
• Operations and Execution: - Brand visibility (GEO and SEO). Once the tracking is plugged in, you read the dashboard, see where we stand, and call the next move. Own how Blankstate shows up when people ask an AI assistant about us (ChatGPT, Perplexity, Claude, Gemini, Grok), alongside classic SEO. - The website and owned channels. Light-touch through our straightforward backoffice, on an editorial calendar you own. - One story, everywhere. Keep everyone inside speaking the same language about who we are. Meetings and notes run on automation, so your time goes to deciding, not documenting.

Requirements

• 2 to 5 years in content, brand, or digital marketing, ideally in tech or a startup, and ready to step up into an ownership seat.
• A critical thinker with taste.
• Someone who thinks ahead and executes.
• A strong writer and content-maker with a good eye.
• You do not need to be a designer, but you can produce clean content within a visual system and turn a brief into something that lands.
• Comfortable with numbers.
• Curious about the AI discovery layer.
• Location: London. In-office at our Moorgate HQ as the default, with flexibility when needed.
• Language: fluent English. Portuguese is a bonus (we work closely with Brazil), not a requirement.

Preferred

• Portuguese is a bonus (we work closely with Brazil), not a requirement.

Benefits

• Pension and standard UK benefits.