Brand & Content Executive

Responsibilities

• Responsible for the creation of copy and content to support campaign requirements for the brands you work on, ensuring they are on brand, customer focused and benefit led. Using this content first approach to scale consistent messaging across all channels including email, social, web, paid etc.,
• Responsible for asset creation and delivery to support campaign activities with a mix of self-creation (Canva etc) and working with a designer. Ensuring all assets are on brand and lead to increased customer engagement.
• Lead on the execution of partnership marketing including media, sponsors and speakers, ensuring that activities are tracked and executed to time and quality.
• Responsible for the updating and maintenance of our websites from a content perspective. Working with the team and technical web support to ensure that copy and assets support improved User Experience as evidenced by increased engagement.
• Execution of all social media marketing channels including providing a plan around key milestones and maximising in-house content for added engagement and delivering growth in-line with benchmarks and KPIs.
• You will be a self-starter who enjoys the pace of a dynamic work environment, you will play a key role in executing our marketing activities and deliverables to deliver portfolio and business outcomes.

Requirements

• Our marketing team and business more broadly is a matrix – it will be important you’re a self-starter, someone adept at working on multiple projects at the same time and have an excellent communications style.
• You will have a proven track record of running successful and segmented campaigns.
• Great copywriting skills, able to produce customer focused benefit led creative copy.
• Good experience of current marketing technologies to maximise marketing effectiveness.
• Good understanding of email campaigns and how to segment for automation.
• Understanding of content marketing and the role it plays in brand building and year-round engagement.
• Experience of working in a matrix, with good stakeholder management.
• Excellent communication skills and attention to detail.
• Self-starter who enjoys a busy and dynamic environment.
• Ability to multi-task and ensure competing priorities are delivered to time and quality.

Preferred

• B2B events experience a bonus but not requirement.

Benefits

• Flexible/home/remote working – Flexible working and 2 days remote working a week (after induction/on-boarding)
• Holidays – Increment of holiday from 24 days up to 28 days per annum plus bank holidays
• One day of paid Birthday leave (on successful completion of probation)
• Travel Schemes - Save on the purchase of a new bike or electric car, Public Transport Loan Scheme
• Healthcare – 10 days full pay sick leave (additional 5 discretionary), reimbursement of eye tests, free flu jabs
• Enhanced company maternity & paternity pay (eligibility based on length of service)
• Wellness Programme – Company Employee Assistance Programme (EAP), wellness projects and other initiatives
• Plus: Frequent social activities, free on-site parking, free office food & drink, training