Brand Activation Manager, Global Marketing Activation - UK

Responsibilities

• Provides input to strategy development and the annual marketing planning cycle to support business objectives in line with global direction.
• Leads the day-to-day management of the product portfolio and associated execution activities in partnership with the Senior Manager.
• Leads consumer activation plans in partnership with Global Marketing.
• Coordinates and executes local marketing plans to deliver business objectives in line with global strategy.
• Develop a deep understanding of UK consumers, shoppers, customers, competitors, and market dynamics.
• Coordinate and execute integrated media campaigns and partnerships across multiple channels.
• Manage agency partners across media, PR, social, creative, and events.
• Partner with Sales and Category teams to develop retailer activation plans and customer presentations.
• Leverage central visibility and communication assets while developing sales tools and materials to support retail activation across online and in-store channels.
• Lead the execution of product launches, renovations and innovation commercialisation.

Requirements

• Degree in Marketing, Business, or related discipline.
• Significant experience in brand and digital marketing within FMCG organisations.
• Understanding of shopper marketing and category management principles.
• Experience supporting annual brand planning and activation.
• Strong commercial acumen and problem-solving skills.
• Proven track record delivering marketing communications campaigns.
• Experience managing agency partners.
• Strong stakeholder management, communication, and project leadership skills.
• Solid understanding of brand building principles and the 4Ps.

Preferred

• Self-starter with the ability to work autonomously.
• Experience working in a matrix, international organisation.
• Experience managing multiple agencies, including media, creative, PR, social and events.
• Demonstrated customer focus, critical thinking, and results orientation.

Benefits

• Hybrid working based in High Wycombe, with office attendance on Monday, Tuesday, and Thursday.
• Located just 1 minute walk from High Wycombe train station, providing a convenient commute from London Marylebone, Buckinghamshire, and surrounding areas.
• Join a collaborative and entrepreneurial culture, with modern office facilities, breakout spaces, and regular team social events