B2B Marketing Manager at SkootEco | B-Corp | Harrow, UK | £50K/yr – £60K/yr

SkootEco | B-Corp

B2B Marketing Manager

Harrow, UK (Hybrid)

£50K/yr – £60K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end B2B demand gen for an ESG focused SaaS play, coordinating multichannel campaigns and content to feed Sales while optimizing CPL and lead quality.

Own multichannel demand gen and content strategy for target sectors (hospitality, legal, property, ESG).
Collaborate with Sales and Product to build enablement flows and nurture paths; drive site UX/conversion improvements.
Sharpen MARC Framework messaging for the ESG audience and track CPL, conversions, and lead quality.

Job Description

Responsibilities

Lead and execute multichannel lead gen campaigns targeting key verticals (hospitality, legal, property, ESG)
Own performance across LinkedIn, Google Ads, email, blog, SEO and retargeting
Create and execute content strategies including blogs, whitepapers, lead magnets and emails
Partner with Sales and Consultancy to create enablement tools, outreach flows, and nurture paths
Collaborate on website optimisation to improve UX and conversions
Own and improve metrics including CPL, conversion and lead quality, in partnership with the CPO
Evolve our brand narrative, making the MARC Framework simpler and sharper for key sectors

Requirements

Proven track record in B2B demand gen or growth marketing, ideally in SaaS, ESG, or consultancy
Skilled in LinkedIn & Google Ads, CRMs (e.g. HubSpot), and email tools
Strong content chops across paid, organic and nurture funnels
Strategic thinker with a hands-on approach – equally happy building and doing
Clear communicator who thrives working closely with senior leadership and product teams

Preferred

experience in sustainability, carbon, ESG or purpose-led sectors

Benefits

Competitive base + performance-linked incentives
Flexible hybrid or remote working
Join a high-impact, high-growth ESG business with top-tier clients
Real autonomy and influence on marketing strategy
Work alongside experienced founders and C-level team
Shape messaging for one of the UK’s most innovative ESG scale-ups

SkootEco | B-Corp

SkootEco is an award-winning ESG Impact Platform. A Top 5% B-Corp (for transparency and governance), with a mission to empower businesses their staff, customers, guests, fans, to take meaningful action today.At the forefront of climate tech, SkootEco collaborates with businesses, to offer in the moment ESG solutions to help make the world cleaner, greener and happier. Whether that’s one product, one meal, one stay, one event or one member of staff at a time. Working with world renowned and leading and trusted sustainability NGO’s and leading carbon platforms, SkootEco help fund certified tree planting, stopping ocean bound plastic, verified carbon reduction & removal projects to help deliver ESG and science based net-zero targets.Supporting underprivileged regions, whilst also providing the ability to initiate local in-region sustainability initiatives, delivering against a businesses wider SDG goals. .As a climate tech business we provide seamless reporting and showcasing assets, such as unique virtual Impact Profiles, and dashboards enabling businesses to confidently showcase the good we can do together.

Founded in 2019

London, England, GBR

20 employees (2 in marketing)

skoot.eco