B2B Content Writer

Responsibilities

• Website and digital content (including social media)
• Write and own key industry pages and solutions pages across the Codal website
• Develop copy that clearly articulates Codal's point of difference in a competitive market
• Write social media content for our platforms which is mainly LinkedIN
• Work with the Global Head of Marketing and Senior Content Strategist to ensure website content reflects our positioning and service lines
• Thought leadership and editorial: Produce authoritative blog articles in collaboration with internal SMEs across engineering, design and strategy
• Write and distribute press releases that reinforce Codal's market position and announcements
• Develop and execute a content strategy alongside the Global Head of Marketing, contributing ideas, flagging what's resonating, and shaping the editorial calendar
• Case studies: Lead end-to-end case study production from stakeholder brief and client interview through to published asset
• Design and implement a scalable case study process to accelerate output and reduce time from project completion to publication

Requirements

• 3-5 years of B2B or enterprise content writing experience, ideally in digital services, technology, agency or consultancy
• Proven background writing for regulated industries: healthcare, financial services, compliance, or similar
• A portfolio that demonstrates range: long-form editorial, web copy, case studies, press releases, thought leadership, and social media.
• Exceptional command of the English language: grammar, structure and nuance, with a strong editorial instinct
• Experience interviewing SMEs and distilling complex technical ideas into compelling, accessible narratives
• Strong project management instincts: able to manage multiple workstreams without dropping the ball
• Comfortable owning processes, not just executing tasks, you'll build systems as well as write content
• High standards, high output, and the drive to do both at once