Responsibilities

• Embedded Content Production: Capture raw, authentic, "inside-the-lines" content natively on-site at training grounds, product drops, and tournaments.
• Bespoke Strategy Execution: Work 1:1 with elite athletes and their teams to activate their personal brand blueprints, ensuring their off-pitch personalities organically showcase their partnerships.
• Data-Informed Creative Editing: Move beyond surface-level aesthetics. You will actively look at performance analytics, competitive benchmarking, and posting habits to make informed, logical formatting and timing choices that maximise reach.
• Agile Channel Management: Run high-performing, platform-specific content calendars optimised for Instagram and TikTok.
• 24/7 Athlete Ecosystem Support: Manage dedicated communications channels (WhatsApp) to provide real-time trend alerts, rapid-turnaround video editing, and confidence-building advice for the roster.
• Brand Integration Alignment: Actively track and scale brand visibility across athlete feeds, ensuring product seeding and commercial moments deliver massive exposure and premium value.