Responsibilities

• Lead end-to-end retail activations, maximising commercial opportunities to drive sales in line with revenue targets and strategy.
• Oversee in-store and digital execution across trade and campaign activity, ensuring retail excellence at every touchpoint.
• Use data and insights to shape strategies, adopting a test-and-learn mindset to drive innovation.
• Translate shopper-centric ideas into scalable, commercially compelling activations delivering strong ROI in key trading and seasonal windows.
• Stay ahead of trends, seasonal moments and consumer behaviours to inform future activation.
• Engage shoppers meaningfully across multiple touchpoints, balancing creativity with commercial effectiveness and tailoring to audience needs.
• Build strong internal and external relationships — including retailers and agencies — to maximise placement and unlock new opportunities.
• Develop and nurture key retailer partnerships, delivering trust, value and flawless execution.
• Create compelling category, channel and retailer pitch decks to support sell-in. Provide retail partners with differentiated, impactful marketing solutions aligned to business objectives and KPIs.
• Work cross-functionally to shape and leverage retail opportunities across channels and franchises. Act as a bridge across global, regional and local teams — PR, Live Events, Brand, Sales, Consumer Products and agencies — collaborating as one team.

Requirements

• Significant experience in shopper, retail or trade marketing with strong omnichannel activation expertise (in-store and online).
• Degree-level education (or equivalent experience) in Marketing, Business, Digital/Commerce or a related field.
• Proven ability to deliver standout retail marketing execution with strong commercial return.
• Creative thinker with passion for ideation, blue-sky thinking and innovation at retail.
• Demonstrated ability to inspire, motivate and influence internally and externally.
• Deep understanding of the EMEA retail landscape, shopper behaviour and the interplay between brand and sales.
• Strong commercial acumen, able to turn insight into action and deliver ROI aligned to business and brand objectives.
• Confident operating at both a strategic and tactical level with end-to-end project management excellence.
• Excellent written, verbal and presentation communication skills, able to articulate strategy and influence sell-in.
• Highly collaborative team player with the ability to manage multiple stakeholders, functions and priorities simultaneously.

Preferred

• Experience in the toy, games or entertainment industry is ideal but not essential

Benefits

• Gross annual salary range of GBP 57,040- GBP67,735
• Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 10% of base salary, payout is determined by company and individual performance results
• Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday!
• Car allowance
• Cycle to work scheme
• Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace, and Maven
• Contributory pension scheme
• Private health insurance
• Dental insurance & dental service app
• Life & disability insurance
• Employee discount program "Be well at Mattel"
• Mattel products discounts
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave