Responsibilities

• Develop and deliver omnichannel plans and customer journeys that drive meaningful engagement
• Lead end-to-end delivery of digital campaigns, from planning and content deployment through to measurement and optimisation.
• Partner with colleagues across the business , including brand and medical teams, to ensure omnichannel activities are integrated, aligned and delivering value.
• Support the development and governance of digital content , working with internal stakeholders and external agencies to create, adapt, approve and maintain compliant materials.
• Use data and insights to improve performance , translating engagement metrics, analytics and feedback into practical recommendations.
• Help shape our digital capabilities , sharing best practice, identifying new opportunities and championing innovation.
• Lead digital projects and transformation initiatives , including pilots, new capability implementations and global project rollouts. a

Requirements

• Strong and relevant experience within digital marketing, omnichannel orcustomer engagement , with a track record of delivering effective customer engagement initiatives.
• Relevant experience within the pharmaceutical or healthcare sector .
• Knowledge of the UK & Ireland pharmaceutical environment and an understanding of relevant compliance requirements.
• Experience designing and delivering digital content, campaigns and customer journeys .
• Confidence working with digital analytics and engagement data and translating insights into actions and recommendations.
• Strong project management and delivery skills , with the ability to manage multiple priorities and work effectively with a range of stakeholders.
• A collaborative approach and the ability to build trusted relationships across different teams.
• A customer-focused mindset, with curiosity and an interest in identifying new and better ways of working.

Preferred

• Experience with digital content approval processes or platforms such as Veeva Vault .
• Experience using CRM platforms such as Veeva .