Associate Director, Brand & Content Marketing UK (Maternity Cover)

Responsibilities

• Devise and deliver high-impact marketing campaigns for key titles from the portfolio, as well as selected brand & social initiatives
• Work with internal local and global stakeholders to consult on how channels could be activated to support their projects (e.g., major content releases, brand campaigns, member communications, etc.) while acting as a social champion to ensure social is brought in early and thoughtfully
• Drive awareness, consideration and listening starts for Audible content, as well as brand love more broadly
• Identify and own social-first initiatives which compliment IP activations driving engagement
• Engage with the Content commissioning team, talent and IP owners on campaign creative strategy, origination and approvals
• Work with the Awareness Media team on paid media strategy for select titles and ensuring title and brand campaigns are given the best opportunity for success
• Brief creative partners and agencies with a view of creating premium assets which position the content as the next “must listen” and reaffirms Audible’s credentials within the wider entertainment industry
• Stay close to trends and devising tactical and reactive strategies with our Social Media agency to drive notoriety and impact for Audible titles.
• Work with internal partners and agencies to create insightful and actionable post campaign reporting and analysis that can improve the efficacy and quality of Audible campaigns
• Liaise with internal stakeholders (Marketing teams, Legal, Editorial, Business Affairs, Studios, etc.) on the delivery of quality and timely Original Content assets

Requirements

• Experience prioritizing and delivering projects on time in a fast-moving environment
• Experience demonstrating strong analytical abilities and confidence in the use of data
• Speak, write, and read fluently in English
• Experience working in digital businesses
• Experience in a marketing, PR, social or content team, with recent experience in a content marketing role that drives measurable results
• Campaign management skills across paid, owned and earned
• Experience running social media community management
• Experience working with TikTok and other social platforms with demonstrable campaign successes
• Experience managing agencies or freelance creatives
• Business professional communication skills both in spoken and written English

Preferred

• Experience working in digital businesses
• An understanding of digital content services (either download to own and/or streaming)
• Have a passion for audiobooks, podcasts, or the wider literary world and have the ability to share that passion with others
• A ‘culture vulture’ who is motivated by contributing to the cultural landscape and platforming stories that need to be heard
• Communication skills, ability to foster successful relationships with internal and external stakeholders
• Analytical skills and a solid understanding of success metrics
• Bias for action and the ability to get things done
• Excellent organization and administrative skills
• Experience working with talent and agent liaison