Associate Director, Audience Engagement

Responsibilities

• In partnership with the Director, support the development and implementation of HRW's cross-channel audience engagement strategy, identifying opportunities to amplify HRW's voice, deepen engagement with our investigations and research, and promote action on human rights issues.
• Use audience research, analytics and experimentation to identify opportunities, inform comms, editorial and distribution decisions, and improve audience journeys and engagement.
• Supervise the Audience Insight Manager and other members of the Audience Engagement team; deputize for the Director when needed. Support the Director to help ensure HRW's digital outreach supports advocacy and fundraising objectives.
• Supervise the Audience Insights Manager to embed audience insight, measurement and experimentation into strategy and decision-making across the communications department.
• Partners with colleagues on the content and social media teams to ensure design and video production are aligned with our goals and objectives.
• Helps guide and build cohesion and effective deployment of digital products across various language website pages and social media channels,
• In regular partnership with the Associate Director, Social Media, create copy and content ideas for channels.
• Manages vendors, including agencies and freelancers as required, and associated budgets.
• Oversee and develop a full promotional lifecycle for our products, from user journey mapping to production and performance analysis.
• Supports the Director to lead measurement and evaluation of all marquee products

Requirements

• Education: A bachelor's degree or equivalent work experience in journalism, communications, international relations, media innovation, marketing, social science, or related field is required.

Preferred

• Fluency in a non-English language is desirable, especially French, German or Spanish.