Associate Brand Marketing Director

Responsibilities

• Global brand narrative, thought leadership & influence: Lead the evolution of the PPRO brand from its EMEA heritage to a globally recognised leader in local payments. You will define and execute a brand strategy that brings our mission, vision, and values to life while strengthening our visibility and influence across the global payments ecosystem. Through compelling storytelling, industry-leading insights, and flagship thought leadership initiatives such as our Almanac series, you will ensure PPRO’s expertise in local payments is widely recognised, trusted, and differentiated in the market.
• LATAM market development: Own the strategic narrative for our LATAM growth initiative, driving category leadership, brand awareness, and consideration across key trade corridors through high-impact, creative marketing programmes and activations.
• Strategic positioning: Strengthen and refine PPRO’s market positioning by clearly articulating our unique value proposition. Partner closely with Product Marketing to develop and execute differentiated narratives that set us apart from competitors and resonate with target audiences.
• Team leadership & development: Lead and develop a high-performing team, providing strategic direction and oversight across content production and comms
• Partner marketing and enablement: Drive brand visibility and market momentum through strategic partner collaboration. You will create and support co-marketing opportunities, including joint campaigns, launches, and communications programmes that amplify our collective reach and impact.
• Connecting brand equity to performance and volume growth: Ensure brand-building initiatives contribute directly to commercial outcomes. By increasing awareness, consideration, and brand preference at the top of the funnel, you will support more efficient customer acquisition, strengthen conversion performance, and drive sustainable volume growth.