Assistant Marketing Manager - Digital

UK (Hybrid)

Salary Not AvailableMid LevelOther

Posted 2 months ago

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Job Summary

Own the end-to-end digital activation, turning multi-channel campaigns into measurable growth while coordinating content, launches, and partner enablement across global teams.

  • Campaign Ownership: Plan, deliver, and optimise social, email, web, and e-commerce programs to drive engagement and conversions.
  • Content & Launch Cadence: Collaborate with internal teams and agencies to create assets, support annual plans, and activate product launches.
  • Performance & Partnerships: Monitor budgets and ROI, translate insights into actions, and share learnings with regional and global teams to uplift digital capability.

Job Description

Responsibilities

  • Plan, deliver and optimise digital marketing campaigns across social, email, web, and e-commerce platforms
  • Support and execute annual and rolling digital marketing plans
  • Manage and activate paid and organic campaigns including social, influencer, and online selling platforms
  • Collaborate with internal teams and agency partners to create and deliver compelling digital content
  • Monitor campaign performance, budgets and ROI, using insights to continuously improve activity
  • Support product launches with digital activation plans and post-launch analysis
  • Develop creative briefs and oversee delivery from agency partners
  • Partner with European and global teams to share insights and best practice and strenghten digital capability
  • Contribute to monthly business reviews and reporting

Requirements

  • Previous experience delivering digital marketing campaigns across multiple channels, with an understanding of performance and optimisation
  • Knowledge of customer journeys, buyer behaviour and conversion funnels
  • Broad digital understanding including social, influencer, web/SEO, paid media and email marketing
  • A proactive, self-starting approach with the confidence to take ownership and manage multiple priorities
  • Strong collaboration skills - comfortable working cross-functionally and with agency partners
  • Ability to analyse data and turn insights into meaningful actions and recommendations
  • Curiosity to explore new tools, platforms and ways of working (including evolving digital trends and AI)

Preferred

  • Experience with live and social commerce platforms
WD-40 COMPANY logo

WD-40 COMPANY

4.3 Glassdoor

Founded in San Diego, California U.S.A. in 1953, WD-40 Company is a publicly traded, global sales and marketing company. The blue and yellow can with the little red top and yellow “shield” carries with it positive brand equity - the brand is memorable, easily recognizable, and known for its superiority in quality and reliability to end users across 62 unique channels of trade in more than 176 countries. Our maintenance products currently make up ~90% of net sales and homecare and cleaning products ~10%. WD-40 Company's corporate headquarters and Corporate Brand Support Center are located in San Diego. Our ~750 highly engaged team members in our 17 offices throughout the world are caretakers of our brands and innovators of our future. Our “Why”: We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. Our “How”: We create positive lasting memories by cultivating a culture of learning and teaching which produces a highly engaged workforce who live our company’s values every day. Our “What”: Our mission is to deliver unique, high value, and easy-to-use solutions for a wide variety of maintenance needs in workshops, factories, and homes. We market and distribute our brands across multiple trade channels in countries all over the world. In the company's 70+ year history, there has not been a reduction in force. We work diligently to ensure that our approach to workforce planning and hiring is carefully architected to ensure sustainable workforce in good times and bad. We take seriously our commitment to hiring and developing great talent. This aligns with our purpose driven and values guided people first strategy.

Founded in 1953
San Diego, California, USA
934 employees (120 in marketing)
91% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
30.8K
Traffic Source Mix
Search
47.6%
Direct
37.2%
Referral
8.8%
Social
5.3%
Paid
1%

Headcount Trend

Current headcount: ~942

Marketing Team

Marketing Team Size
120 (13% of company)
Median Career Experience
14 years
Median Tenure
4.1 years

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