Responsibilities

• Social media operations: plan and execute content across LinkedIn, Instagram, Facebook, and YouTube Shorts; film and edit short-form content; assist design of social graphics.
• Community management: respond to comments, manage DMs, and nurture customer relationships across brand accounts.
• Industry monitoring and trend spotting: track competitors and identify opportunities for viral or trending content.
• Influencer partnerships: plan collaborations and competitions to extend brand reach where relevant.
• Agency collaboration: coordinate LinkedIn & Meta organic content and paid ad management, including scheduling, payment, and reporting.
• Brand campaigns support: assist in conceptualisation, development and execution of multi-channel campaigns with external agencies/designers.
• Copywriting and localisation: write and adapt social copy for campaigns and materials, ensuring brand tone and guidelines are followed.
• Product launches and events: coordinate launches and promotional events with internal teams and external agency.
• Brand custodian: ensure assets across digital, print and social stay on-brand and assist in design asset creation/editing (Canva/Adobe).
• Analytics and reporting: use Meta Business Suite, Google Analytics to track engagement, reach and follower growth; compile monthly performance and insights.