Assc Dir-Marketing

Responsibilities

• Develop and execute integrated marketing campaigns and compelling content that drive thought leadership, generate qualified demand, and support commercial growth for Moody's Asset Management business.
• Lead integrated, multi-channel marketing campaigns across digital, email, paid media, social, events, and partnerships to support Asset Management go-to-market strategy
• Manage campaign execution, timelines, and cross-functional coordination to ensure successful delivery from planning through launch
• Drive content strategy, editorial planning, and campaign narratives for Asset Management, ensuring alignment with business objectives, growth priorities, and target audiences
• Create compelling content for Asset Management professionals, including blogs, social posts, white papers, website copy, videos, articles, customer stories, email copy, and presentations
• Collaborate with Industry Practice Leads and subject matter experts to produce thought leadership and major campaigns around strategic growth areas such as Private Credit
• In partnership with business and marketing teams, develop and maintain customer-focused messaging frameworks that support customer acquisition, retention, expansion, and cross-sell initiatives
• Partner with web and digital teams to enhance content performance, user engagement, and SEO/GEO effectiveness across owned channels
• Champion a data-driven marketing culture by measuring, analyzing, and reporting on campaign performance, content effectiveness, pipeline contribution, and return on investment
• Partner with Corporate Affairs and Public Relations teams to identify and amplify stories, thought leadership, and media coverage opportunities

Requirements

• Bachelor's degree in Marketing, Communications, English, Business, Journalism, or a related field (required)
• 7+ years of experience developing and executing integrated, multi-channel B2B marketing campaigns, including creating compelling thought leadership and demand-generation content that builds brand awareness, generates qualified leads, and supports business growth
• Exceptional writing, editing, and storytelling skills, with experience creating both strategic thought leadership and conversion-focused content
• Strong project management and organizational skills, with the ability to independently manage multiple initiatives and stakeholders simultaneously
• Analytical mindset with the ability to translate performance data, audience insights, and market intelligence into actionable recommendations
• Experience marketing to the Asset Management industry (required)
• Familiarity with the Private Credit and Alternative Investments landscape, including key market participants, investment workflows, and industry trends
• Excellent communication, presentation, and stakeholder management skills, with the ability to influence and defend strategic recommendations
• Proven ability to collaborate effectively with senior leadership, sales teams, and subject matter experts
• Customer-centric mindset with strong attention to detail and commitment to excellence

Preferred

• Experience working in a B2B SaaS, data, technology, or financial services environment (preferred)
• Advanced degree (preferred)