Responsibilities - Campaigns across digital, events, content, and partners to engage ICP and drive opportunities. - ABM strategy development and vertical/priority account programs. - Proactively manage and optimise pipeline health by driving progression across funnel stages with Sales. - Pilot and scale innovative demand generation tactics using AI, data, experimentation, and emerging channels. - Content marketing strategy and execution to build a strong digital footprint for brand awareness and lead generation. - Align with sales to ensure demand generation delivers leads that convert and reduce friction. - Build credibility with senior decision-makers by addressing real pain points and positioning Aptitude as a trusted partner. Requirements - 3–5 years’ experience in demand generation and acquisition marketing with demonstrable results. - Proven track record of managing cross-channel campaigns (digital including SEO, social, paid, events, content) delivering measurable pipeline growth. - Hands-on expertise with MAPs (e.g., HubSpot, Marketo, Pardot) and CRM (Salesforce). - Strong analytical skills with comfort in reporting, dashboards, and attribution models. - Ability to balance attention to detail with big-picture process thinking. - Collaborative, problem-solving mindset. Preferred Benefits - ShareSave scheme - ability to purchase company shares on preferential terms - Private healthcare - Income protection and group life insurance - Pension Scheme - Company Funded Health Cashplan - Employee Assistance Programme - Access to Private Dental Benefits - Flexible / hybrid working options - Enhanced Family Friendly Leave for adoption, maternity and paternity - Bike 2 Work Scheme - Employee Referral Bonus