Ai Content Lead

Responsibilities

• Create high-quality AI-enhanced image and video content across social, paid media, campaigns and product launches.
• Use Higgsfield, Artlist and other leading AI models to transform and extend existing photography and video.
• Turn individual shoots and assets into multiple creative executions, environments, hooks and formats.
• Work across image-to-image, image-to-video and video-to-video while maintaining exceptional product, talent and brand consistency.
• Work alongside photographers and videographers to plan shoots with AI extension in mind, reducing unnecessary reshoots.
• Develop social-first and performance creative, rapidly testing new concepts and variations.
• Build scalable AI workflows, prompt libraries and templates to improve creative efficiency across the team.
• Test emerging AI tools and models, introducing the best technology into the P.Louise creative stack.
• Train and upskill the wider creative and marketing teams in AI.
• Measure the impact of AI across content output, turnaround time and production cost.

Requirements

• Strong hands-on experience with Higgsfield.
• Experience across multiple generative image and video models.
• Experience with AI tools available through Artlist or comparable creative platforms.
• Advanced prompting and visual prompting capabilities.
• Experience maintaining character, product and visual consistency across AI generations.
• Understanding of short-form social and paid-social creative.
• Ability to take an idea from concept through experimentation to finished content.
• Genuine obsession with keeping up with new AI models, tools and creative techniques.