Admissions and Marketing Officer (MarComms Lead)

Northampton, North Northamptonshire, UK (On-site)

£31K/yr – £41K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own the school’s communications narrative and admissions experience across digital and print, aligning with GDST branding and delivering campaigns that convert inquiries into enrolments.

  • Own day-to-day content and communications across channels to bring the school story to life.
  • Manage admissions touchpoints from enquiry to enrolment and ensure a welcoming family experience.
  • Act as a proactive ambassador, making every prospective-family touchpoint seamless and engaging.

Job Description

Responsibilities

  • Lead on day-to-day communications, creating compelling content across digital and print channels that brings the school’s story to life.
  • Deliver targeted marketing campaigns and high-quality routine communications that strengthen relationships with parents and the wider community, all while ensuring our narrative remains aligned with the prestigious GDST brand and our unique school identity.
  • Play a key role in the admissions function, providing a professional and welcoming experience for families from enquiry to enrolment.
  • Be a proactive ambassador for the school, ensuring every touchpoint for a prospective family is seamless and engaging.

Requirements

  • Proven experience in digital marketing and content creation
  • Experience within admissions or educational setting is highly preferred
  • Willingness to promote GDST brand and school identity
  • Strong communication and relationship-building skills

Preferred

  • Passion for promoting the benefits of an all-girls’ education
  • Experience across marketing, communications, and admissions would support success

Benefits

  • Competitive salaries and pay progression
  • Access to extensive professional development opportunities
  • Training grants for qualifications
  • A discount of up to 50% on fees for children at GDST schools
  • Generous pension schemes
  • Free life assurance benefit
  • Interest free loans for training, computer purchase loans and travel season ticket loans
  • A Cycle to Work scheme
  • Competitive terms and conditions of employment
  • There are many other good reasons to work with us. Each of our schools and our Trust Office has its own sense of community, and you’ll be part of it.
GDST (The Girls' Day School Trust) logo

GDST (The Girls' Day School Trust)

A family of 25 girls’ schools, including 23 independent schools and two academies, across England and Wales.We have over 4,000 staff, over 19,000 students between the ages of three and 18, and an alumnae network of over 100,000 - the largest of its kind in the UK. As a charity that owns and runs a network of girls' schools in England and Wales, it reinvests all its income in its schools. Founded in 1872, the GDST has a long history of pioneering innovation in the education of girls, and is the largest single educator of girls in the UK (and the UK’s largest educational charity).GDST schools and academies:● The Belvedere Academy, Liverpool● Birkenhead High School Academy● Blackheath High School● Brighton Girls● Bromley High School● Croydon High School● Howell’s School, Llandaff, Cardiff● Kensington Prep School● Newcastle High School for Girls● Northampton High School● Northwood College for Girls● Norwich High School for Girls● Notting Hill & Ealing High School● Nottingham Girls’ High School● Oxford High School● Portsmouth High School● Putney High School● Redmaids' High School, Bristol● Royal High School, Bath● Sheffield Girls'● Shrewsbury High School● South Hampstead High School● Streatham & Clapham High School● Sutton High School● Sydenham High School● Wimbledon High School

London, England, GBR
536 employees (11 in marketing)

Traffic Signals

Monthly Visitors
140.9K
Monthly Google Ads Budget
$16
Traffic Source Mix
Search
63.4%
Direct
20.8%
Referral
10.6%
Social
1.8%
Paid
0.8%

Headcount Trend

Current headcount: ~538

Marketing Team

Marketing Team Size
11 (2% of company)
Marketing Roles Posted (Last 30 Days)
7

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