Admissions and Marketing Officer (Admissions Lead)

Northampton, North Northamptonshire, UK (Remote)

£31K/yr – £41K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the admissions journey from enquiry to enrolment for a GDST school, leveraging CRM data to drive conversions and deliver a best-in-class experience.

  • Admissions Ownership: manage enquiries, visits and events to maximise enrolment.
  • CRM & Data: track engagement, report leads and identify conversion opportunities.
  • Story & Collaboration: communicate the school ethos and support marketing activities to attract new students.

Job Description

Responsibilities

  • The Admissions and Marketing Officer (Admissions Lead) plays a lead role in delivering a welcoming, seamless and high-quality admissions experience for prospective students and their families.
  • Leading on the day-to-day admissions process, the postholder will manage enquiries, coordinate visits and events, and guide families through every stage of the admissions journey - converting interest into enrolment to maximise student acquisition.
  • With a strong focus on customer experience, they will use the school's CRM system to manage leads effectively, track engagement and identify opportunities to strengthen conversion.
  • They will communicate clearly and confidently the school's ethos, the benefits of an all-girls' education and the value of being part of the GDST.
  • As part of a collaborative wider team, this role also supports the delivery of marketing and communication activities that bring the school's story to life - strengthening relationships and attracting new students.

Requirements

  • Experience leading or supporting an admissions process within an educational environment, with a strong focus on delivering excellent customer care
  • Strong administrative and organisational skills, with the ability to manage multiple priorities and meet deadlines
  • Excellent written and verbal communication skills, with a professional and approachable manner. Strong influencing and persuasion skills, with the ability to engage colleagues in supporting the admissions process and inspire prospective families to choose the school
  • Confident in using a CRM systems, digital tools, databases and spreadsheets to manage records and generate reports

    Benefits

    • Competitive salaries and pay progression
    • Access to extensive professional development opportunities
    • Training grants for qualifications
    • A discount of up to 50% on fees for children at GDST schools
    • Generous pension schemes
    • Free life assurance benefit
    • Interest free loans for training, computer purchase loans and travel season ticket loans
    • A Cycle to Work scheme
    • Competitive terms and conditions of employment
    GDST (The Girls' Day School Trust) logo

    GDST (The Girls' Day School Trust)

    A family of 25 girls’ schools, including 23 independent schools and two academies, across England and Wales.We have over 4,000 staff, over 19,000 students between the ages of three and 18, and an alumnae network of over 100,000 - the largest of its kind in the UK. As a charity that owns and runs a network of girls' schools in England and Wales, it reinvests all its income in its schools. Founded in 1872, the GDST has a long history of pioneering innovation in the education of girls, and is the largest single educator of girls in the UK (and the UK’s largest educational charity).GDST schools and academies:● The Belvedere Academy, Liverpool● Birkenhead High School Academy● Blackheath High School● Brighton Girls● Bromley High School● Croydon High School● Howell’s School, Llandaff, Cardiff● Kensington Prep School● Newcastle High School for Girls● Northampton High School● Northwood College for Girls● Norwich High School for Girls● Notting Hill & Ealing High School● Nottingham Girls’ High School● Oxford High School● Portsmouth High School● Putney High School● Redmaids' High School, Bristol● Royal High School, Bath● Sheffield Girls'● Shrewsbury High School● South Hampstead High School● Streatham & Clapham High School● Sutton High School● Sydenham High School● Wimbledon High School

    London, England, GBR
    536 employees (11 in marketing)

    Traffic Signals

    Monthly Visitors
    140.9K
    Monthly Google Ads Budget
    $16
    Traffic Source Mix
    Search
    63.4%
    Direct
    20.8%
    Referral
    10.6%
    Social
    1.8%
    Paid
    0.8%

    Headcount Trend

    Current headcount: ~538

    Marketing Team

    Marketing Team Size
    11 (2% of company)
    Marketing Roles Posted (Last 30 Days)
    7

    Recent News