Responsibilities

• Specify how to build and target audiences in addressable and non-addressable media and validate the approach to ensure that the defined audience can be reached at the scale required.
• Help design an approach that outlines how and where we will connect with defined audiences in media
• Support the team in designing the connections ecosystem & plan, working closely and collaboratively with channel specialists
• Day to day management of campaigns as a key liaison between clients and channel specialists
• Designing measurement & testing framework to inform as well as measure and optimise campaigns

Requirements

• Demonstrated experience and knowledge in audience targeting and media planning
• Strong knowledge of audience planning tools
• Ability to draw clear insights and implications for media
• Demonstrate a passion for media and understanding of what makes a great media campaign
• You are confident in presenting with passion and conviction
• You demonstrate excellent attention to detail and accuracy in output and meeting deadlines
• Demonstrate a proactive desire to continually improve own knowledge and wider skill set
• You are open minded, flexible and have a challenger mindset

Preferred

• Breadth of understanding of all media channels and can confidently discuss the role they play within a comms strategy
• Have an interest in both brand and performance campaigns
• You are excited to work as part of a team; immediate, wider department and specialists as required

Benefits

• competitive medical
• group retirement plans
• vision, and dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days