Responsibilities

• Act as the senior, day to day paid social lead for assigned accounts, building trusted, long term client partnerships.
• Lead senior client meetings, performance reviews, and strategic planning sessions with confidence and authority.
• Translate client business goals into clear paid social strategies, frameworks, and roadmaps aligned to key performance indicators.
• Own client satisfaction, proactively identifying growth opportunities and responding to challenges with clear, strategic solutions.
• Lead the development of integrated paid social strategies across platforms including Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and emerging channels.
• Oversee campaign planning, activation, optimisation, and testing frameworks to deliver against both performance and brand objectives.
• Ensure best in class quality standards, QA processes, and platform best practices are consistently applied across all activity.
• Embed WPP Media Social Excellence and DPAM (Discover, Plan, Activate, Measure) methodologies into all outputs and ways of working.
• Maintain oversight of account budgets, forecasting, and pacing to ensure financial accuracy and delivery against agreed client targets.
• Partner closely with planning, data, analytics, and creative teams to deliver integrated, cross channel outcomes.