Responsibilities

• Manage and maintain website content using our content management system (CMS), creating and updating pages, building landing pages and ensuring content is accurate, accessible and user-focused
• Monitor website performance using GA4 and other analytics tools, identifying opportunities to improve SEO, user journeys, engagement and conversion through data-driven recommendations.
• Champion user experience (UX), accessibility and digital best practice, supporting ongoing website improvements, testing enhancements and helping to resolve website issues.
• Work collaboratively with colleagues and subject matter experts to plan, create and optimise digital content, providing advice on effective online communication and content presentation
• Plan, deliver and optimise paid social media campaigns across platforms including Meta and LinkedIn, using audience insights and campaign performance to maximise engagement and return on investment.

Requirements

• Substantial hands-on experience using content management systems (CMS) to manage and maintain websites, with confidence troubleshooting issues and ensuring content quality, accessibility and usability.
• A strong working knowledge of SEO, user experience (UX) and accessibility best practice, with experience of improving website performance through practical optimisation.
• Experience using GA4 and other digital analytics tools to interpret website performance, identify trends and make evidence-based recommendations.
• Experience planning, delivering and evaluating paid social media campaigns across platforms such as Meta and LinkedIn, with a clear understanding of audience targeting, optimisation and campaign performance.
• Excellent communication and stakeholder management skills, with experience collaborating across teams, producing high-quality digital content and managing competing priorities to agreed deadlines.
• To help us assess applications fairly, your application must include a supporting statement explaining how your skills, knowledge and experience meet the requirements of this role. Applications submitted without a supporting statement will not be considered.
• Your supporting statement should provide specific examples of your own experience, including:
• - Managing and maintaining websites using a content management system (CMS)
• - Using SEO, analytics and performance data to improve website performance, user journeys and digital engagement
• - Planning, delivering and optimising paid social media campaigns
• - The digital, website, analytics, SEO and paid social tools you have used in your day-to-day roles, for example CMS platforms, GA4, Google Search Console, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, SiteImprove, Screaming Frog, SEMrush, Ahrefs or equivalent
• - Examples of how you have used data and insight to improve website performance or digital campaign outcomes.

Preferred

Benefits

• We offer a range of staff benefits , including an all-in-one rewards and recognition platform called Perkbox and wellbeing offers such as finishing early on Fridays and free counselling through our Employee Assistance Programme.
• We are proud to have staff-led Diversity Networks offering unique opportunities for learning, connection and impact.