VP Marketing at Novidea | London, UK

Novidea

VP Marketing

London, UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own global GTM and brand discipline to drive ARR with strict funnel data and executive alignment.

GTM ownership: Define segments, positioning, and product offering to guide every go to market decision.
Pipeline discipline: Focus spend on high-converting channels and ensure data integrity for a predictable revenue engine.
Executive alignment: Report funnel metrics and strategic recommendations to the CRO and Board to hit ARR targets.

Job Description

Responsibilities

GTM strategy and segment positioning across target markets to define the product offering and value prop.
Accelerate pipeline by funneling spend to high-converting channels and ensuring accurate, actionable funnel data for a predictable revenue engine.
Own global pipeline targets and drive marketing-sourced and influenced ARR with the CRO.
Own global brand strategy, communications, and PR to raise share of voice.
Manage analyst and ecosystem relations to influence market evaluations.
Lead with strong hiring, mentoring, and accountability to close performance gaps at the source.
Own MarTech roadmap and ROI-driven investment strategy.
Deliver marketing performance, funnel diagnostics, and strategic recommendations to execs and the board.

Novidea

Novidea is the leading Insurtech provider of a cloud-native, data-driven insurance management system. With its open API architecture, Novidea enables brokers, agents, MGAs, and carriers to modernise and manage the customer journey end-to-end and drive growth across the entire insurance distribution lifecycle. Novidea's streamlined and automated platform fully integrates front, middle, and back offices. The Novidea platform boosts operational efficiency while providing a seamless digital experience for team members and customers alike. Insurance businesses benefit from a 360-degree view of customers and policies and can access data and actionable insights anytime, anywhere, and on any device. In 2024, Novidea acquired Docomotion, a leading Document Generation platform. The company currently serves more than 350 customers worldwide.

Founded in 2009

Netanya, Center District, ISR

241 employees

www.novidea.com