VP Marketing

London, UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Job Summary

Own global GTM and brand discipline to drive ARR with strict funnel data and executive alignment.

  • GTM ownership: Define segments, positioning, and product offering to guide every go to market decision.
  • Pipeline discipline: Focus spend on high-converting channels and ensure data integrity for a predictable revenue engine.
  • Executive alignment: Report funnel metrics and strategic recommendations to the CRO and Board to hit ARR targets.

Job Description

Responsibilities

  • GTM strategy and segment positioning across target markets to define the product offering and value prop.
  • Accelerate pipeline by funneling spend to high-converting channels and ensuring accurate, actionable funnel data for a predictable revenue engine.
  • Own global pipeline targets and drive marketing-sourced and influenced ARR with the CRO.
  • Own global brand strategy, communications, and PR to raise share of voice.
  • Manage analyst and ecosystem relations to influence market evaluations.
  • Lead with strong hiring, mentoring, and accountability to close performance gaps at the source.
  • Own MarTech roadmap and ROI-driven investment strategy.
  • Deliver marketing performance, funnel diagnostics, and strategic recommendations to execs and the board.
Novidea logo

Novidea

Novidea is the leading Insurtech provider of a cloud-native, data-driven insurance management system. With its open API architecture, Novidea enables brokers, agents, MGAs, and carriers to modernise and manage the customer journey end-to-end and drive growth across the entire insurance distribution lifecycle. Novidea's streamlined and automated platform fully integrates front, middle, and back offices. The Novidea platform boosts operational efficiency while providing a seamless digital experience for team members and customers alike. Insurance businesses benefit from a 360-degree view of customers and policies and can access data and actionable insights anytime, anywhere, and on any device. In 2024, Novidea acquired Docomotion, a leading Document Generation platform. The company currently serves more than 350 customers worldwide.

Founded in 2009
Netanya, Center District, ISR
241 employees

Funding

Total Funding
$110M
Last Raise
$30M
Series C, 2 years ago

Funding History

  • Apr 2024
    Series C • $30M
  • May 2023
    Series C • $50M
  • May 2021
    Series B • $15M

Traffic Signals

Monthly Visitors
5.1K
Traffic Source Mix
Search
40.8%
Direct
37.5%
Referral
12.5%
Social
6.4%
Paid
1.7%

Headcount Trend

Current headcount: ~240

Recent News

Novidea logo

VP Marketing

Novidea · London, UK · Unknown