Responsibilities

• Growth Strategy & Lifecycle: Define and execute user growth strategy (acquisition, retention, monetization).
• Insights & Campaigns: Analyze user behavior (viewing, gifting, conversion funnels) and generate actionable insights.
• Segmentation & Lifecycle: Build and optimize user segmentation & lifecycle strategies.
• Campaign Design & Iteration: Design and iterate data-driven campaigns (e.g., gifting incentives, activation programs).
• Testing & Performance: Conduct A/B testing and evaluate performance.
• Cross-Functional Collaboration: Collaborate with product, creator ops, data to drive impact.

Requirements

• Experience in user ops / growth / data / strategy roles
• Strong analytical skills; proficient in SQL, Excel, and BI tools
• Experience in data analysis, funnel optimization, and experimentation
• Ability to turn insights into execution
• Fluent in English both written and spoken to communicate with UK team

Preferred

• Experience in live streaming / social / creator platforms
• Familiar with monetization (gifting, subscriptions, etc.)