US Digital Marketing Lead (Paid Search & Paid Social) at Riviera Travel | UK

Riviera Travel

US Digital Marketing Lead (Paid Search & Paid Social)

UK (Hybrid)

Salary Not AvailableSenior LevelPermanent

Posted 5 weeks ago

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Job Summary

Own paid media spend across search, programmatic and social with end to end execution, real time optimization and cross functional reporting to maximize ROI.

Budget & spend ownership across channels with forecasted outcomes and clear performance reporting.
Hands on campaign execution, testing, and optimization with strong attention to tracking accuracy and attribution.
Cross-functional collaboration to inform strategy, creative briefs, and partner management for better investment decisions.

Job Description

Responsibilities

Budget ownership and campaign spend management
Lead and manage the digital media budget for paid search, programmatic and paid social channels, ensuring efficient allocation across channels.
Forecast spend, revenue and performance outcomes with high accuracy
Monitor pacing of optimize spend in real time to maximise ROI
Create and provide regular performance reports for management information and decision making.
Campaign execution and optimization
Lead hands on end-to-end management of the paid search, paid social programmatic campaigns
Oversee account structure, bidding strategies, audience segmentation and creative testing
Implement A/B testing frameworks and continuous optimization processes
Ensure tracking implementation and accuracy across platforms (GA4, conversion API’s, tagging)

Requirements

Proven track record of growth through digital marketing in an ecommerce setting
US market experience desirable
Growth mindset focused on winning the day and striving to drive better performance
Deep expertise in performance marketing and analytics, specifically hands on experience with: Google Ads, Microsoft Ads, Meta, Programmatic DSP platforms (e.g. DV 360), GA4, Looker
Experience managing significant budgets
Experience with bid strategies, audience targeting and automation tools
Excellent communication skills and a collaborative team player
Experience in the Travel sector desirable but not essential

Preferred

US market experience desirable
Experience in the Travel sector desirable but not essential

Benefits

Casual dress
Company pension
Employee discount
On-site parking
Referral programme

Riviera Travel

Riviera Travel celebrates 40 years of providing high quality escorted tours and river cruises plus offering unrivalled value for money.We are incredibly passionate about our holidays and service, and our people both in the UK and overseas are dedicated to ensuring that we meet and indeed exceed the expectations of our discerning and loyal customers.From our roots organising simple coach trips to Paris, we have evolved to be Britain’s largest overseas escorted tour operator with a turnover in excess of £100million, offering a fascinating range of holidays and experiences spread across four Continents.We have now established ourselves as the largest operator in the UK and experiencing stellar growth.The business is highly focused on delivering high quality product representing excellent value for money combined with ‘best in market’ service and high levels of efficiency.Riviera Travel is the most dynamic company in its sector, targeting the over 55 demographic which provides a robust and growing market for the future.

Founded in 1984

Burton Upon Trent, England, GBR

392 employees (102 in marketing)

www.rivieratravel.co.uk