TikTok Shop - E-commerce Affiliate Strategist, Home & Living (London)

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the affiliate growth for Home and Living, turning data-informed strategy into creator-led sales momentum while building scalable creator operations and regular performance reviews.

  • Grow affiliate revenue and launch creator-led programs for Home & Living, coordinating with affiliate managers and agencies to amplify content and sales.
  • Transform data into actionable roadmaps and milestones that define where to play, how to win, and how resources are allocated.
  • Scale creator operations using platform tools and run periodic reviews to sustain growth momentum.

Job Description

Responsibilities

  • In charge of the growth of affiliate sales for the Home and Living categories
  • Ideate and launch affiliate projects for Home and Living categories to drive growth in creator-led sales on the platform. This includes collaborating with our affiliate management team to incubate creators focused on H&L content and partnering with agencies to drive content up.
  • Provide strategic recommendations by addressing key “where-to-play” and “how-to-win” questions, and design development roadmaps with clear milestones, performance targets, and resource plans
  • Conduct in-depth analysis of creator data to identify trends, opportunities, and actionable insights. Perform both routine and ad-hoc analyses to support business decisions — including merchandise tiering, creator matchmaking funnel optimisation, and other core growth drivers
  • Implement scaled creator operations strategy by using platform tools
  • Build and monitor the operational index; Facilitate periodical business reviews and reports

Requirements

  • Analytical, data driven, structured thinking and goal oriented; Ability to articulate thesis and strategies independently
  • Quick learner, proactive and resilient. Ability to cope well under pressure and thrive in ambiguous environments
  • Strong attention to detail with the ability to make fast decisions; effective and creative problem-solving skills
  • Ability to set priorities, multi-task and work independently
  • Strong written and oral communication skills
  • A commercial mindset with a passion for delivering against stretching performance goals

Preferred

  • Experience in social commerce or e-commerce operations/strategy.
  • Ability to influence others and be a resourceful problem solver
  • Experience working in a technology company or ecommerce creator agency, preferably in operations role
  • Ability and desire to solve complex problems with data and quantitative analytical experience
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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