Responsibilities

• Collaborate on the value proposition for all new Jabra Panacast video launches, working with Product Management to deliver the brief to marketing.
• Coordinate the marketing launch plan for all NPI, interacting with colleagues from Market Insights, our in-house creative team, digital marketing, PR etc.
• Assist in creating propositions & messaging tailored distinctly towards customers (end-users & ITDM), channel partners & alliance sellers
• Work closely with the Product Management teams to ensure accuracy of all product messaging and value propositions.
• Act as the bridge within the product marketing function that interfaces with Jabra brand, creative, digital and PR/Communications teams .
• Translate complex & technical video product concepts into compelling, understandable stories supported by insights & proposition testing.
• Develop & deliver product-training and enablement material (for internal and external audiences), plus compelling, high-impact sell-in content for customers.
• Work closely with various stakeholders in the Video business unit to ensure long term product viability
• Consistently include software & services as part of the overarching story, and knit these elements into marketing launch planning. 

Requirements

• Bring product marketing experience (global or regional) of minimum 6 years.
• Can be flexible to occasional international travel, based on business need .
• Are an outstanding communicator that can present with confidence and impact to both internal & external audiences.
• Have an in-depth understanding of the video/meeting room category, and can demonstrate a strong focus on new product introduction in video conferencing, unified communications, or adjacent technologies.
• Have experience of working with or alongside key alliance/ecosystem partners such as Microsoft, Zoom or Google.
• Possess a creative mindset, with the ability to craft inspiring stories and make these come alive visually (via eLearning, PowerPoint etc.)
• Are curious about the WHY and the WHO, including the ability to re-evaluate existing beliefs and uncover insights that lead to compelling propositions.
• Exhibit strong stakeholder management and interpersonal skills, with the ability to network across functional boundaries and collaborate with others.
• Can be flexible to occasional international travel, based on business need .

Preferred

• creative mindset
• curious about the WHY and the WHO
• strong stakeholder management and interpersonal skills
• experience collaborating with alliance/ecosystem partners such as Microsoft, Zoom or Google