Responsibilities

• Architect and Define Global Paid Media Strategy
• Set the vision and architect the global paid media strategy across Paid Search, Paid Social, Programmatic, and ABM platforms.
• Drive enterprise and mid-market pipeline growth through strategic channel investments in LinkedIn Ads, Google Ads, Meta Ads, and emerging channels.
• Develop full-funnel media plans directly aligned to regional revenue targets and segment priorities.
• Govern the multi-million dollar media budget, focusing on maximizing ROI and translating spend into predictable pipeline and revenue contribution.
• Establish the core KPIs, shifting the focus from lead volume to measurable pipeline, revenue, and customer acquisition impact.
• Lead ongoing testing strategy (creative, messaging, audience, bidding, landing pages) to continually improve conversion rates and cost efficiency across all campaigns.
• Partner with Marketing Operations to ensure accurate attribution and measurement across channels.
• Utilize data to identify scaling opportunities and proactively mitigate performance risks to protect the media portfolio.
• Elevate reporting to deliver clear, actionable, and data-driven narratives to senior leadership and executives.

Requirements

• 10+ years of B2B digital advertising experience, preferably in SaaS
• 4+ years of people management experience
• Deep expertise in LinkedIn Campaign Manager, Google Ads and Meta Ads; experience with ABM platforms (Demandbase, 6sense, etc.)
• Strong understanding of B2B buying cycles and enterprise demand generation
• Experience managing significant paid media budgets with proven pipeline impact
• Analytical fluency in performance metrics, attribution models, and marketing analytics platforms
• Experience running global campaigns with localization
• Ability to translate data into compelling executive-level narratives
• Legally eligible to work in the UK on an ongoing basis

Benefits

• Employer-paid Private Medical and Dental, additional cost for family members
• Monthly contributions toward your pension
• 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program
• 20 weeks fully paid Maternity Leave
• 12 weeks fully paid Paternity/Adoption Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account.
• Teleworking options from any registered location in the UK (role specific)