Responsibilities

• To provide visibility to communities of the work of NWMRA and its teams with the purpose of informing and influencing the public narrative regarding the work of mountain rescue; promoting transparency; providing safety messaging to reduce the risk of harm and to reduce avoidable demand; creating understanding and support for the work of MRT; and creating an environment which fosters and supports fundraising.
• To source, create, and post engaging and effective content across a range of social media channels developing a consistent narrative which yields outcomes.
• To curate social media channels which support NWMRA’s communications objectives.
• To deliver the principal functions of the role within the parameters of the MREW Social Media Guidelines, contributing to the development of those guidelines where appropriate.
• To produce a bi-annual report to the executive committee providing analytics which evidence NWMRA social media activity and informs forward facing communications.
• To coordinate social media activity which impacts two or more teams within NWMRA, providing support to team Social Media Officers where appropriate.
• To liaise with key partners and agencies, including blue light services, MREW, and National Parks to provide visibility, enhance coordination, achieve amplification, and ensure consistency on key shared issues.
• To advise the NWMRA chair or any member of the executive committee on matters relating to social media.

Requirements

• Experience in delivering social media-based communications for a charitable / voluntary or professional organisation.
• The ability to use and employ a range of technology and software to create, post, and monitor social media content (written, visual, and multi-media) and its impact.
• Knowledge of digital and social media platforms including how to navigate and deploy key channels to inform and engage with target audiences.
• Knowledge of the work and structures of mountain rescue, or the willingness to acquire such knowledge.
• An understanding of data protection when discussing incidents and casualties.

Preferred

• Relevant qualifications.
• The ability to speak and create content in the Welsh language.
• An interest in the outdoor environment and related issues.
• Experience of working both strategically and tactically, and in developing both strategies and plans.
• Knowledge of the application of legislation as it applies to social media posts, including the requirements of accessibility.
• Experience of multi-agency working, both proactively in campaigns, and in a coordinating role during a critical or high-profile incident or issue.