Social Media & Marketing Assistant

Kendal, Cumbria, UK (On-site)

Salary Not AvailableEntry LevelFull time

Posted 12 hrs ago

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Job Summary

Owns end-to-end social content programs across multiple platforms, newsletters, and recruitment marketing, with field content gathering, events promotion, brand guardianship, and performance measurement.

  • Manage weekly social content across Facebook, Instagram, TikTok, and LinkedIn with a focus on video
  • Coordinate weekly client newsletters and collect content from care and operations teams
  • Support recruitment marketing and local office activity

Job Description

Responsibilities

  • Planning and delivering weekly social content across Facebook, Instagram, TikTok and LinkedIn, with a strong focus on video
  • Writing and sending weekly newsletters for clients, Care Professionals and referral partners
  • Gathering stories, achievements and outcomes from our care and operational teams
  • Promoting community events, campaigns and local talks
  • Visiting each office weekly to gather content and support local marketing activity
  • Acting as a brand guardian, checking content for accuracy, tone and consistency before publication
  • Supporting recruitment marketing to help grow our Care Professional team
  • Tracking basic performance metrics and suggesting improvements
  • Creating promotional literature, such as leaflets, brochures based on the needs of each office.

Requirements

  • Previous experience in a social media role
  • Strong writing skills and confidence creating and editing video content
  • Organised, proactive, and happy to travel regularly between offices
  • Willingness to learn the standards expected in a regulated care environment
Home Instead logo

Home Instead

As the world’s leading provider of in-home care, we help older adults live safely and independently at home, without sacrificing their quality of life. Whether they need occasional respite care or full-time support, our Care Pros are carefully selected to provide the best care, giving families peace of mind.With the support of our parent company, Honor Technology, Home Instead is reshaping the aging experience—combining the latest innovations in home care with the compassion that has guided us for over 30 years.

Omaha, Nebraska, USA
25K employees (404 in marketing)

Traffic Signals

Monthly Visitors
213.5K
Monthly Google Ads Budget
$267.9K
Traffic Source Mix
Search
50.6%
Direct
36.5%
Referral
10.7%
Social
1%
Paid
1.2%

Headcount Trend

Current headcount: ~24.7K

Marketing Team

Marketing Team Size
286 (1% of company)
Median Career Experience
14 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Sep 2021
    Private Equity

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