Responsibilities

• Content Creation Develop thumb-stopping posts, graphics, and short-form videos (Reels/TikToks) for Instagram, LinkedIn, and X (Twitter).
• Research Translation Work with our researcher to turn clinical/wellbeing insights into easy-to-digest content for a youth audience.
• Strategy & Planning Assist the CEO in maintaining a content calendar that aligns with key awareness days and Bennu initiatives.
• Trend Monitoring Stay ahead of social trends in the arts, sport, and mental health sectors.
• Community Connection Build and maintain a safe, positive online space by engaging with our followers and responding to comments.
• Analytics Report on what’s working (and what isn’t) to help us grow our impact.

Requirements

• The Youth-First Mindset An understanding of how to communicate with children and young people from diverse cultures in a way that is authentic, and shows that you care and understand.
• The Analytical Approach A minimum of 3 years of experience in social media management, with the ability to look at metrics and data to see what works and adjust the content strategy accordingly.
• Communication At least 3 years of experience in creative content, with strong skills in writing clear, relatable, and on-brand messages for different audiences (from children and young people to professionals).
• Passion for the Cause A genuine interest in how the arts, education, and sport can improve mental health.