Responsibilities

• Content strategy and ideation
• Develop original social media content ideas aligned with MG Motor UK’s brand objectives, tone of voice and automotive themes.
• Work collaboratively with the Videographer, Project Manager and wider creative team to turn ideas and client briefs into engaging social-first content.
• Build and maintain forward-looking content calendars and schedules, ensuring a consistent and varied flow of content.
• Consider the wider content strategy when planning individual posts, campaigns and ongoing content streams.
• Respond appropriately to emerging social media trends, automotive news, product launches and audience interests.
• Support the development of an engaged online community, applying appropriate customer service principles when creating or coordinating responses.
• Social media copywriting
• Write clear, compelling and platform-appropriate copy for social media content, including captions, descriptions and video text.
• Adapt copy to reflect MG Motor UK’s agreed tone of voice and the requirements of each social media platform.

Requirements

• Knowledge of social media content creation, management and optimisation across platforms including YouTube, YouTube Shorts, Instagram, TikTok and Facebook.
• Understanding of current social media best practice, emerging formats and short-form video.
• Knowledge of social media content planning, scheduling and publishing processes.
• Understanding of how to build audience engagement and an online brand community.
• Knowledge of content management systems, digital marketing channels and social media scheduling tools, including Brandwatch.
• Understanding of social media analytics and the measures used to assess content performance.
• Knowledge of the automotive industry, including new car audiences, automotive news, product launches and developments in electric and hybrid vehicles.
• Awareness of copyright, intellectual property, advertising requirements and other relevant digital media standards.
• Strong creative thinking and social media content-development skills.
• Excellent copywriting, spelling and proofreading skills, with the ability to adapt writing for different platforms and audiences.

Preferred

• Experience creating content for an automotive or video-focused brand would be advantageous.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
• Disability Confident Employer
• We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
• To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.