Responsibilities - Lead the creative direction across multiple client accounts - Develop content strategies aligned with business objectives - Build content pillars, recurring formats and campaign concepts - Ensure content remains consistent, innovative and results driven - Present creative ideas and recommendations to both clients and internal teams - Own the ideation process across client accounts - Develop original content concepts designed for reach, retention and engagement - Identify trends and adapt them into brand relevant content - Create scalable content frameworks that deliver measurable results - Stay ahead of social media trends, platform updates and emerging opportunities