Senior Tech Product Marketing Manager at Parallels Inc | UK | £90K/yr – £120K/yr

Parallels Inc

Senior Tech Product Marketing Manager

UK (Remote)

£90K/yr – £120K/yrSenior Level15+ years expFull time

Posted 6 weeks ago

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Job Summary

Own Parallels Workspace Solutions marketing by shaping use cases, messaging, and partnerships while translating roadmaps into customer content and sales enablement.

Own core product marketing for Parallels WS, refining use-cases and personas and providing demo-ready expertise.
Translate product roadmap into customer content across website pages, decks, one-pagers, and briefs.
Build cross-team partnerships with Marketing, Sales, and Product to drive content, messaging, and growth.)

Job Description

Responsibilities

Be the champion and ‘expert’ for the products within Marketing; You will have an expert understanding of all aspects related to the products and market, including having the ability to demo products.
Be the leading product marketeer for the Parallels Workspace Solutions (with a focus on Parallels RAS and Parallels Browser Isolation) and work hand in hand with your peers in Marketing, Sales, and Product Management. As the roadmap evolves and new products are added, your product perimeter can also grow. You will play a supporting role for other Parallels products.
Focus on further developing Parallels WS use-case approach : identify and refine key use-cases and personae, create content strategies and growth plans, work hand in hand with other Parallels teams as well as engage directly end-customers and channel partners.
Drive our Parallels SW ‘technology’ partnerships: positioning, creation of relevant content and messaging, drive growth activities (into the Growth Marketing team and sales teams for example)
When relevant, you will provide internal or external speaking engagement (presentations) related to the product. You will also elaborate and develop content and messaging for these key user groups and use-cases.
Translate roadmap and feature capabilities provided by Product management into meaningful messaging for customers, channel partners & sales. This includes:
Website content (e.g., product & use-case pages)
Slide decks
Product 1 pagers
Partnership solution briefs
Manage new releases from a sales & marketing perspective (especially the content & positioning part).
Write relevant content – such as blog posts – with the help from the Tech growth marketing team (and their SEO/Keywork analysis)
Training and supporting other Marketing Managers
Support the rest of the Tech Marketing team in successfully deploying their activities (e.g. content creation or marketing campaigns).
Work hand-in-hand with the sales & sales engineering teams to identify needs and areas of improvement.

Requirements

15+ years or more experience in Product Marketing, Product Management, or, equivalent for IT solutions.
Strong analytical skills and use data to drive insights.
Ability to communicate effectively across both technical and non-technical audiences; able to simplify and structure complex technical messages.
Hands-on experience in content creation (blogs, slide decks, etc.) combined with strong story-telling skills.
Hands-on technology skills are a must (I.e. You can install and use Parallels Desktop, you understand the technical foundations of the technology)
Strong project management skills and ability to manage multiple projects at the same time

Benefits

Our fully remote workspace. There is no pressure to work in an office whatsoever.
We have flexible work arrangements and locations to suit your style.
Hours are flexible, too! You’ve worked hard to build your life, and we don’t want you to give it up for work.

Parallels Inc

Parallels is a global leader in cross-platform and virtualization solutions that make it simple for businesses and individuals to securely access applications and data on any device, anywhere.Parallels operates two core businesses. Parallels Desktop enables individuals and organizations to run Windows applications on Mac computers, providing a seamless, native-like experience without changing devices or disrupting workflows. Parallels Workspace Solutions deliver simple, flexible, and secure virtual applications and desktops through Parallels RAS, Parallels DaaS, and Parallels Browser Isolation, offering a modern, cost-effective alternative to traditional VDI across hybrid and cloud environments.Together, Parallels helps customers reduce complexity, streamline IT operations, improve security, and deliver a seamless user experience across Windows, macOS, Linux, ChromeOS, iOS, Android, and the cloud and emerging application models. To learn more, visit www.parallels.com.

Founded in 1999

Schaffhausen, Schaffhausen, CHE

268 employees (19 in marketing)

www.parallels.com