Own the EMEA ABM relationship marketing program for top accounts, crafting 1:1 and 1:Few strategies, aligning with sales plans, and driving multi-channel campaigns that unlock executive engagement and measurable pipeline growth.

• Strategy & Alignment: Formulate and deliver the EMEA relationship marketing strategy for top accounts via 1:1 and 1:Few ABM, leveraging historical performance data alongside innovative pilot programs.
• Develop strategic, integrated quarterly campaigns that align with sales account plans and drive incremental pipeline growth.
• Work closely with digital marketing teams to ensure the seamless integration of ABM campaigns across all online channels.
• Collaborate with channel partners to co-create, drive, and amplify ABM initiatives.
• 1:1 ABM Execution: Drive end-to-end management of account-based marketing plans and oversee the execution of all designated activities.
• Demonstrate proven success in gaining access to and engaging with C-suite and senior executive levels within target accounts.
• Maintain strong relationships with account owners and confidently present plans to end customers to secure internal buy-in.
• Manage comprehensive campaign and event logistics (e.g., venue booking, registration pages, attendee communications, shipping, and logistics).
• 1:Few ABM Execution: Generate and execute curated campaigns and fresh ideas to drive dedicated, deep engagement in a 1:Few setting within EMEA's top accounts.
• Oversee 1:Few campaign operations, including event management, vendor coordination, sales briefings, tracking, and documentation.