Marketing Manager

Kingston upon Hull, City of Kingston upon Hull, UK (Hybrid)

£35K/yr – £40K/yrMid LevelFull time

Posted 3 hrs ago

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Job Summary

Own the full marketing function to generate qualified opportunities for the Commercial Team, lead cross‑channel campaigns, manage Keyzo’s website and digital presence, and drive content and brand initiatives.

Own and execute multi-channel campaigns to deliver measurable commercial results
Oversee website, content and social media to support growth and lead generation

Job Description

Responsibilities

Lead Generation & Campaign Management - Working with the Chief Commercial Officer to develop and deliver integrated one-to-many marketing campaigns that generate qualified opportunities for the Commercial Team.
Translating commercial objectives into measurable marketing activity.
Planning and delivering campaigns across multiple marketing channels.
Continually reviewing campaign performance and recommending improvements to maximise lead generation and return on investment.
Researching and implementing new marketing ideas, technologies and AI tools that improve productivity and campaign effectiveness.
Website & Digital Marketing - Taking ownership of the Keyzo website, ensuring content remains accurate, relevant, commercially focused and up to date.
Proactively managing website content to reflect new product features, customer success stories, industry developments and business priorities rather than simply reacting to requests.
Continually improving website performance, SEO, GEO, user experience and conversion rates.
Managing paid advertising campaigns, landing pages and digital marketing activity.
Managing email marketing campaigns, marketing automation and customer nurture journeys using HubSpot.

Requirements

Essential - Proven experience within a B2B SaaS, software or technology business.
Essential - Strong experience developing and delivering marketing campaigns that generate measurable commercial results.
Essential - Hands-on experience using HubSpot, including CRM, email marketing, workflows, landing pages and marketing automation.
Essential - Strong working knowledge of Google Analytics (GA4) and campaign reporting.
Essential - Strong understanding of SEO, GEO and website optimization.
Essential - Experience managing website content and continually improving website performance.
Essential - Experience creating engaging written content including blogs, case studies, newsletters and press releases.
Essential - Experience planning and managing social media content across multiple platforms.
Essential - Experience creating basic promotional videos and product demonstration content.
Essential - Experience organising exhibitions, networking events and product launches.

Benefits

We have lots of great employee benefits, including:
Competitive annual salary £35,000 to £40,000 DoE
25 days annual leave rising with service length
£50 Amazon voucher on your birthday
Loyalty Bonus Scheme (paid twice a year after 12 months service)
Excellent pension scheme (5% employer contributions)
Paid for social events
Development opportunities
Holiday Purchase and Buy Back Scheme
Life Assurance Benefit (4 x salary)

Keyzo

4.7 Glassdoor

Keyzo develops intuitive, cloud-based software that helps organisations simplify Health & Safety compliance and manage contractors safely, consistently, and efficiently.Our platforms are designed to reduce administrative burden while improving visibility and control across inductions, training, site access, policy acknowledgement, and workforce compliance. By replacing manual processes with structured digital workflows, we help teams ensure that every person on site is properly inducted, trained, and approved to work.Trusted globally and growing year on year, Keyzo’s solutions include:Induct & Train – A powerful system for delivering online inductions, training modules, and toolbox talks to employees, contractors, and visitors. Ensure individuals are fully prepared before arriving on site, with tools for document management, version control, CSCS validation, digital sign-in/out, and permit-to-work style workflows. Designed to give Health & Safety teams greater assurance, reduce paperwork, and improve control over site access and workforce readiness.Read & Sign – Ensure critical policies, procedures, and safety documents are not only distributed, but also read, acknowledged, and understood. Gain full visibility of compliance status across your workforce, with clear reporting to support audits and regulatory requirements.We support Health & Safety, Operations, and Compliance teams with software that:• Reduces administrative workload and manual processes• Improves safety culture, accountability, and site discipline• Strengthens legal and regulatory compliance• Connects teams, contractors, and sites through one platform• Is backed by expert onboarding and responsive technical supportVisit www.keyzo.co.uk to book a demo or explore our solutions.Keyzo is also the parent company of Bytron Aviation Systems, creators of the skybook aviation suite. Learn more at www.bytron.aero.

Founded in 2009

Kirmington, England, GBR

38 employees (4 in marketing)

www.keyzo.co.uk

1% recommend to a friend