Responsibilities

• Category Growth & Commercial Performance
• Own the product marketing strategy for your category, with clear accountability for category sales growth, product performance and margin improvement
• Partner closely with the Product Development Manager to refine product strategy, portfolio priorities and growth opportunities
• Identify opportunities across hero products, whitespace, repromoted, pricing, bundling, gifting, cross-sell and portfolio mix
• Support product refinements and portfolio optimisation where needed
• Use performance data, consumer insight and market context to improve decision-making and drive better outcomes
• Strategic Partnership with Product Development
• Work alongside the Product Development Manager from concept through to launch and optimisation
• Bring the consumer, brand and commercial lens into product development from the outset
• Contribute to proposition development, pricing, pack architecture and portfolio logic
• Be actively involved in product testing and development sign-off to ensure a best-in-class standard

Requirements

• Significant experience in product marketing, brand marketing or category marketing within beauty
• Proven track record of launching products that delivered strong commercial results
• Experience influencing product proposition and go-to-market strategy
• Strong understanding of the product lifecycle
• Experience working cross-functionally with key teams
• Strong commercial instinct and understanding of what drives product success

Preferred

• Exceptional product storytelling and messaging ability
• Strong grasp of consumer psychology and what drives purchase
• Commercially sharp, with strong instinct for sales, profitability and category opportunity
• Strong visual taste and creative judgement
• Excellent at briefing and influencing cross-functional teams
• Highly organised and confident managing multiple priorities in a fast-paced environment
• Confident operating with senior stakeholders
• Deep category passion and product sensitivity

Benefits

• Employment Type: This role is offered full-time, Monday to Friday, 9am to 5pm.
• Location: Tropic HQ is a short walk from Beddington Lane Tram stop, with direct links to East Croydon and Wimbledon.
• Hybrid Working: Enjoy a blend of office and remote working with a minimum of 3 days in the office.
• Benefits: Hybrid working, up to 33 days’ holiday. Enhanced family leave, Private Medical Insurance, Medicash plan, life insurance, (All available after a qualifying period). EAP through the Wisdom App, generous product allowance and 50% discount for family and friends, access to retailer discounts, Cycle to Work and Electric Car schemes, free breakfast bar, dog-friendly HQ with a chill zone and pool table, on-site parking, regular social events, and plenty of well-being treats throughout the year.