Senior Product Marketing Manager Sage People Fixed Term Contract until March 27

London, UK (Hybrid)

Salary Not AvailableSenior LevelContract

Posted 2 months ago

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Job Summary

Own the market introduction and ongoing lifecycle of Sage People’s AI-powered HR and payroll solutions, aligning product strategy, messaging, and pricing with cross‑functional teams to drive adoption, demand, and revenue growth.

  • Product and GTM: shape go‑to‑market strategy, pricing, positioning, and messaging for AI HR/payroll products.
  • Cross‑functional ownership: partner with product management, sales, CS, partnerships, enablement, and marketing to activate adoption and revenue growth.
  • Lifecycle leadership: drive New Product Introductions and maintain product lifecycle from launch to ongoing modernization leveraging AI to improve HR leaders’ workflows.

Job Description

Responsibilities

  • In this role, you’ll help shape the adoption of Sage’s next‑generation, AI‑powered solutions and make a tangible impact on how midmarket businesses grow and operate.
  • We’re looking for a Senior Product Marketing Manager to define how we bring Sage’s innovative, AI‑powered HR and payroll solutions to market.
  • You’ll play a critical role in the success and modernisation of Sage People, ensuring the platform continues to meet evolving customer expectations while leveraging AI to deliver smarter, more automated experiences for HR leaders.
  • Reporting to the Marketing Director, Sage People, you’ll be central to our go‑to‑market strategy, shaping product strategy, leading New Product Introduction, driving pricing, positioning and messaging, and owning the full product lifecycle.
  • You’ll work closely with product management, sales, customer success, partnerships, enablement and integrated marketing teams to drive adoption, demand and revenue growth.
Sage logo

Sage

3.6 Glassdoor

At Sage, we knock down barriers with information, insights, and tools to help your business flow. We provide businesses with software and services that are simple and easy to use, as we work with you to give you that feeling of confidence. Customers trust our Payroll, HR, and Finance software to make business flow with ease. From our local network of experts to our ever-growing partnerships, we are on hand to give you all the insights you need to thrive. 💚

Founded in 1981
Newcastle Upon Tyne, England, GBR
15K employees (1,099 in marketing)
65% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
4.3M
Monthly Google Ads Budget
$1.5M
Traffic Source Mix
Search
36.2%
Direct
50.4%
Referral
12.1%
Social
0.3%
Paid
0.9%

Headcount Trend

Current headcount: ~15.2K

Marketing Team

Marketing Team Size
875 (6% of company)
Median Career Experience
17 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1

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