Responsibilities

• Lead how our products are positioned, launched, sold, and adopted in the UK market
• Shape market narrative, build a modern product marketing engine, and ensure customer-facing teams articulate clear, differentiated value
• Lead a small product marketing team and collaborate with product, sales and CSM to optimize go-to-market execution
• Own UK product positioning grounded in customer insight, competitive intelligence, and market insight; differentiate Reapit in PropTech
• Turn customer insight, win/loss analysis, and competitive signals into clear positioning and messaging
• Maintain a strong point of view on where we win, where we lose, and why; influence product and GTM decisions with market truth
• Build value-led messaging and frameworks for pitches, demos, proposals, and conversations; enable Sales, Account Management and CSM with narratives and proof points
• Create expansion and adoption plays for existing customers; support cross-sell and upsell with clear value stories and campaigns
• Lead UK go-to-market strategy for product launches; ensure launches are market-relevant, internally aligned, and adoption-focused
• Build a repeatable, scalable launch motion across products and teams

Requirements

• Proven experience in Product Marketing within B2B SaaS or technology environments
• Experience in win/loss programs, competitive, customer and market intelligence, or revenue enablement
• Strong background in positioning, messaging, and go-to-market strategy
• Experience leading or mentoring others (formal people leadership)
• Track record of partnering effectively with Product, Sales and Customer teams

Preferred

• Experience in PropTech
• Experience working in Hubspot and Webflow

Benefits

• 5.5% employer pension contribution
• 22 days annual leave (plus a day for your birthday) increasing by a day for every year worked (capped at 24 days)
• Business permitting, we’re closed over Christmas, to give you time back to your friends and family
• Formal and in-house training for your L&D plus access to Go1 – the world’s largest online learning library
• Health benefits including Gym Flex, annual flu vaccinations and many others
• Season ticket loan
• Regular local and companywide social events including Tucker Thursday - mouth-watering cuisine delivered straight to the office doors once a month!
• Opportunity to participate in retail benefits and savings via our Benefits partner, Benni!
• Flexible Working Policy (London office 2-3 days per week)