Senior Product Marketing Manager at GoCardless | London, UK | £89K/yr – £134K/yr

GoCardless

Senior Product Marketing Manager

London, UK (Hybrid)

£89K/yr – £134K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own activation, adoption, and revenue outcomes by translating customer insights into a go-to-market and product marketing strategy that bridges product and commercial teams.

Own activation, adoption, and revenue metrics across the segment.
Collaborate with the Global Growth Group on cross-functional initiatives.
Translate technical nuances into compelling sales and customer-success narratives.

Job Description

Responsibilities

Own this segment end-to-end - from deep customer understanding to shaping product strategy to driving the metrics that define success: activation, adoption, and revenue.
Work closely with the Global Growth Group on various initiatives that help us hit our larger business goals.
Be the bridge between technical and commercial - translate technical Nuances into compelling commercial narratives for sales and customer success teams.
Dig into data and the customer voice - use both quantitative and qualitative customer research to uncover insights that shape product strategy, establish the commercial foundation, and deliver compelling propositions.
Collaborate cross-functionally across product development, commercial strategy, sales, customer success and marketing to launch and scale.
Own outcomes, not just outputs - measure success by adoption rates and business impact and iterate based on data.
You’ll ensure activation, adoption, and revenue metrics are driven by the product marketing strategy

Requirements

Experience with analytics tools, tracking KPIs, and using data insights to inform product positioning and GTM strategy

Preferred

B2B product marketing experience
Storytelling with customer empathy
Multi-product and solutions selling
Data-driven decision making
Competitive intelligence
Track record of driving adoption and impact
Payments or fintech experience

Benefits

Wellbeing - stay healthy with dedicated support and medical cover
Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period
Adaptive Working - allows you to work flexibly, around your lifestyle
Equity - all permanently employed GCs get equity to help you make a valuable contribution
Parental leave - to suit everyone embarking on life's great adventure
Learning Budget - lead your own development with an annual learning budget
Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)

GoCardless

3.6 Glassdoor

Welcome to the new era of payments. Collect one-off, automated, or recurring payments – directly from your customer's bank account to yours. Putting an end to late payments, chasing customers, stress, and expensive fees. It's just cash, flowing from one account to another. Join 100,000 businesses of all sizes, worldwide, who trust us to power their payments.

Founded in 2011

Greater London, England, GBR

832 employees (58 in marketing)

gocardless.com

63% recommend to a friend

85% CEO approval