Senior Product Marketing Manager (gn) at Hansen Technologies | London, UK

Hansen Technologies

Senior Product Marketing Manager (gn)

London, UK (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own messaging and launch content for a telecom/enterprise software portfolio, turning GTM strategy into assets that move buyers from awareness to decision.

Own messaging and assets for product launches and buyer segments, aligning with GTM and ABM.
Lead launch comms, landing pages, and sales enablement content with measurable pipeline impact.
Establish competitive intelligence and turn insights into battlecards and sales tools.

Job Description

Responsibilities

Translate Hansen’s value proposition into compelling, consistent content across on and offline channels
Develop and maintain clear, differentiated messaging for telecom operators and buyer personas
Own and continuously improve the Communications & Media web presence
Build and optimise landing pages aligned with GTM structure and conversion goals
Create event-specific landing pages for key industry events (e.g. MWC, DTW)
Produce engaging product and explainer video content, simplifying complex BSS/OSS topics
Build and manage a full suite of sales enablement materials: – pitch decks, solution briefs, battlecards, one-pagers, ROI/TCO summaries
Develop persona-specific messaging and objection-handling frameworks
Create decision-stage assets such as business case frameworks and executive briefings
Support ABM strategies with targeted, stage-appropriate content

Requirements

5–10 years of experience in product marketing within B2B technology environments
Strong background in telecommunications, communications, or enterprise software (preferred)
Proven ability to translate GTM strategies into effective market-facing content and campaigns
Hands-on experience with sales enablement tools and asset creation
Demonstrated success managing product launches end-to-end
Experience collaborating closely with product management teams
Solid understanding of competitive intelligence in a B2B sales context
Strong writing and communication skills, able to address both technical and business audiences
Ability to quickly understand complex technical domains and articulate value propositions clearly
Experience managing web content (e.g. WordPress or similar CMS)

Preferred

Experience in telecom (BSS/OSS), infrastructure software, or related industries
Video production skills (e.g. Canva, CapCut , Adobe Premiere or similar)
Experience with marketing automation platforms (e.g. Marketo)
Familiarity with CRM systems such as Dynamics 365
Strong organisational skills with the ability to manage multiple workstreams independently
Data-driven mindset with experience analysing performance metrics

Benefits

Join us for a rewarding career with competitive compensation, health coverage, and strong development opportunities. We value work-life balance, recognise performance, and support continuous growth within a global, collaborative environment.
Further details on our benefits package will be shared during the recruitment process.

Hansen Technologies

4.0 Glassdoor

Hansen Technologies (ASX:HSN) is a global software and services provider to the energy, water/utilities and telecommunications industries. We have hundreds of customers using Hansen software in over 80 countries, supported by a collaborative and diverse team. For connection and collaboration, we have offices and development centres located in every continent except Antarctica. Within the communications industry, 5G represents the next new frontier for our customers – that unchartered territory to create opportunities and capitalise on new business models and resulting revenue streams.In the energy sector, we are in the midst of a transition. The move to renewables and self-generated energy changes the traditional commercial model.Today, our customers are no longer in the era of supplying basic commodity services - they are in era of providing new energy services and related experiences. We help our customers traverse these challenges and opportunities and realise the next new monetisable experiences.And that is why our mission is to provide industry-leading software and expertise, that enables our customers to capitalise on commercial opportunities while upholding the highest standards of data privacy, cybersecurity, sustainability, and ethical practices; and contributing positively to the communities we operate in. We make this possible by providing highly reliable, mission-critical software and specific industry expertise to help our customers more easily innovate and sell new services and market offerings, comply with changing market regulation, and power new business models in areas such as emerging sustainable energy supply, IoT, and new next-generation connected services.We aim to achieve this through long term collaboration with our customers and partners and through a global workforce of skilled professionals that embrace challenges and are committed to positive outcomes for our company, employees, customers, and the planet.

Founded in 1971

Carlton, Victoria, AUS

1.7K employees

www.hansencx.com

82% recommend to a friend

95% CEO approval