Responsibilities

• Develop compelling product messaging and positioning that resonates and differentiates F5 web application firewall products in the market
• Serve as the strategic voice of the customer and market, identifying key business challenges and developing actionable paths to solve them
• Partner closely with Product Management on all aspects regarding WAF and WAF-related products, including but not limited to product features and capabilities, use cases, product pricing models and strategies, and competitive analysis and pricing
• Craft high-impact presentations and product collateral such as sales, customer, and analyst presentations, product overviews and data sheets, FAQs, briefs, and webinars that communicate a clear and powerful story
• Lead competitive intelligence efforts—monitor trends, research and analyze competitors and their products, produce competitive materials including competitive battlecards, competitive presentation materials, and rapid responses, and leverage this competitive knowledge make informed recommendations on packaging, positioning, and pricing
• Develop and implement go-to-market (GTM) strategies and plans through deep understanding of customer needs and use cases, market dynamics, and the competitive landscape, coordinating with cross-functional teams including Corporate Marketing, Sales/Channel Readiness, and Business Development teams
• Enable Sales and Channel Partner teams by creating and communicating the value proposition of F5 web application firewalls and developing all necessary sales tools to support the sales motion of WAF and WAF-related products
• Support product and services launches by developing product marketing strategy launch plans for new products and releases, and managing the cross-functional implementation of those plans
• Build and leverage market intelligence by understanding new and emerging F5 buyers, how they buy and their buying criteria, and by understanding the competition and how to position successfully
• Continuously evaluate strategy using customer and market data, and pivot where necessary

Requirements

• BA/BS degree required
• MBA Preferred
• 6+ years of experience in security product marketing, product management, technical marketing, or equivalent
• 6+ years analyzing products, customers, and market dynamics

Preferred

• Understanding of cloud, SaaS, and/or container-based technologies is a plus