Senior Product Marketing Manager

Alexandria, West Dunbartonshire, UK (Unknown)

£5K/mo – £6K/moSenior Level6+ years expPermanent

Posted 8 days ago

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Job Summary

Own and drive product marketing strategy across positioning, go-to-market planning, and messaging; lead launches, customer research, and market analysis; mentor junior staff and enable sales with compelling content.

Own positioning and value proposition development
Lead cross-functional launch and GTM planning
Drive campaign measurement and continuous improvement

Job Description

Responsibilities

Product Positioning: Develop clear positioning and value propositions that explain how each product addresses important customer needs.
Go to Market Strategy: Lead planning for product launches, feature releases and market expansion initiatives from initial preparation through performance review.
Customer Research: Conduct interviews, analyse customer feedback and review market data to understand audience priorities, objections and buying behaviour.
Messaging Development: Create messaging frameworks that can be used consistently across websites, sales materials, campaigns, presentations and customer communications.
Market Segmentation: Identify priority customer groups and develop tailored messaging based on their needs, challenges and decision making criteria.
Competitive Analysis: Monitor competitors, market trends and category developments to identify opportunities for stronger differentiation.
Launch Management: Coordinate product, marketing, sales and customer success teams throughout launch planning and execution.
Marketing Mentoring: Support Junior and Mid level marketing professionals.
Review campaign plans, positioning documents and product messaging while providing practical feedback that improves team capability.
Sales Enablement: Create product presentations, comparison guides, case studies, objection handling materials and other resources that support sales conversations.

Requirements

Experience: At least 6 years of product marketing, digital marketing or commercial strategy experience, including responsibility for product launches and go to market programmes.
Industry Knowledge: Previous experience in software, digital services, business technology, financial technology or another product led environment is preferred.
Product Positioning: Strong experience developing value propositions, messaging frameworks and market differentiation strategies.
Go to Market Experience: Proven experience coordinating successful product launches across marketing, product, sales and customer success teams.
Customer Research: Practical experience conducting customer interviews, analysing market feedback and converting findings into clear commercial recommendations.
Commercial Awareness: You understand how product marketing affects customer acquisition, conversion, adoption, retention and revenue growth.
Campaign Management: Strong understanding of digital campaigns, content marketing, customer journeys and demand generation.
Data Analysis: You can interpret marketing performance, customer behaviour and product adoption data to identify opportunities and evaluate results.
Leadership Skills: Previous experience coordinating cross functional projects and supporting less experienced marketing professionals is preferred.
Communication Skills: Strong professional English is required for messaging development, campaign planning, stakeholder presentations and customer research.