Responsibilities

• Shape and contribute to our annual Product Marketing strategy and roadmap for your dedicated product suite.
• Deeply understand our market, customer personas, and competitors, establishing yourself as the go-to internal expert whose insights directly inform company planning.
• Partner closely with our R&D teams to influence future product development based on market feedback.
• Define comprehensive GTM strategies, including contributing to critical packaging and pricing decisions.
• Launch new features to market, ensuring they successfully hit both commercial revenue targets and user adoption goals.
• Coordinate cross-functional launch plans, aligning Product, Sales, Marketing, and Customer Success teams seamlessly.
• Monitor user feedback and core metrics to recommend product improvements that increase user penetration and product "stickiness."
• Craft compelling, highly differentiated positioning and messaging that makes complex product areas feel simple and inspiring.
• Equip internal teams to masterfully articulate our product’s strengths and ROI.
• Develop world-class sales and customer collateral that hooks interest and drives awareness across your target audience.

Requirements

• SaaS Expertise: Significant experience in SaaS product marketing (ideally B2B) with a proven track record of growing your scope and strategic influence.
• Master Storyteller: An exceptional copywriter who can take sophisticated technology and translate it into clear, compelling, and benefit-driven narratives.
• Cross-Functional Champion: Demonstrated success partnering closely with Product and Sales stakeholders, with the ability to confidently lead cross-functional initiatives.
• Agile & Autonomous: Excellent project management skills; you thrive in a fast-paced environment and love having the autonomy to execute your vision.
• AI-Forward: Practical experience integrating AI tools into your daily workflows to enhance output quality, experiment, or accelerate delivery.

Benefits

• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
• Life Assurance paid out at 3x annual salary
• Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
• Private Dental Insurance with Bupa
• Salary sacrifice Pension provided by Scottish Widows
• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
• 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
• Access to services such as Calm and Bippit (financial wellbeing coaching)
• All of our roles champion flexible working and we are happy to discuss what this means to you