Responsibilities

• Develop and maintain messaging and positioning across ICPs, verticals and use cases
• Translate complex treasury and payments capabilities into clear, compelling value propositions
• Create and maintain sales enablement materials including pitch decks, battlecards, personas and objection handling guides
• Support sales teams with training on positioning, messaging and go-to-market plays
• Own competitive intelligence and market positioning frameworks
• Lead go-to-market execution and product launch activity in partnership with wider marketing teams
• Monitor market trends, customer needs and competitive movements to inform commercial strategy

Requirements

• 5+ years’ experience in Product Marketing, GTM or a related B2B SaaS role
• Proven experience developing messaging and positioning strategies end-to-end
• Strong sales enablement experience, creating assets that drive commercial impact
• Experience working in a sales-led, enterprise B2B environment with longer sales cycles
• Excellent written and verbal communication skills with the ability to tailor messaging to different audiences
• Analytical mindset with experience using market insights, win/loss analysis and pipeline data to inform strategy
• Experience using AI tools such as Claude or ChatGPT within a marketing or GTM environment

Preferred

• Experience within fintech, payments or financial infrastructure
• Familiarity with treasury, finance operations or corporate banking audiences
• Experience supporting enterprise or upmarket growth strategies

Benefits

• 25 days’ holiday plus public holidays increasing with length of service
• Birthday off work
• 2 paid volunteer days a year
• Holiday purchase scheme
• Salary exchange pension scheme with auto-enrolment from day one
• £240 yearly Wellbeing Allowance
• Enhanced maternity, paternity and adoption leave
• Cycle to work scheme
• Health cash plan
• Free breakfast & lunch when in the Manchester office