Responsibilities

• Tracking & Attribution: Ensure conversion events, attribution logic, and LTV models remain accurate and auditable, identifying and resolving issues before they affect budget allocation or reporting.
• CRM & Marketing Channel Support: Act as the primary PM interface for CRM and marketing teams, translating operational needs into well-scoped technical requirements.
• CRM & Marketing Channel Support: Support Braze as our lifecycle marketing platform, including SDK deployment and behavioural signal capture. Maintain vendor data pipelines, and the customer rate-alerts product.
• Privacy, Compliance & Data Governance: Lead the evolution of our Consent Management Platform from binary to granular, category-based consent, meeting GDPR and DMA requirements.
• Privacy, Compliance & Data Governance: Manage data retention and deletion obligations across the stack, including ATT, SKAdNetwork, and platform-specific protocols such as Meta AMM, and own incident response when data or compliance issues arise.
• MarTech Strategy & Architecture: Maintain a clear picture of the marketing technology stack: how components interact, where dependencies and risks sit, and what the roadmap should be.
• MarTech Strategy & Architecture: Lead vendor evaluations, navigate legal and security reviews, and drive signal expansion to new ad platforms, building frameworks scalable enough to onboard new channels without bespoke engineering each time.
• MarTech Strategy & Architecture: Translate technical changes into business impact for senior stakeholders, including quantifying platform or compliance risk in Contribution Margin terms.