Responsibilities

• Campaign Execution. Plan, build, traffic and optimise campaigns end-to-end across Meta Ads Manager, Instagram and TikTok Ads.
• Audience & Targeting. Own audience strategy: retargeting pools, lookalikes, CRM-matched segments and interest-based prospecting.
• Optimisation. Monitor daily performance and make real-time bid, budget and creative decisions to hit CPA and volume targets.
• Reporting. Own performance reporting: build dashboards, run weekly stakeholder read-outs and translate data into clear commercial actions.
• Testing. Design and interpret A/B tests and incrementality studies — audience, creative and placement — and present findings with clear recommendations.
• Creative. Manage creative briefing workflows with in-house or agency teams, ensuring assets are built for platform and tested systematically.
• Agency Management. Act as day-to-day contact for social agency partners, holding them to high standards on delivery and insight.

Requirements

• 3–6 years of hands-on paid social experience — you've built and trafficked the campaigns, not just overseen them.
• Deep platform expertise across Meta Ads Manager, Instagram and TikTok; confident operating independently across all three.
• Strong grasp of audience mechanics: pixel-based retargeting, CRM matching, lookalikes, exclusions and sequential messaging.
• Analytically rigorous — comfortable modelling media plans, calculating break-even CPAs and spotting when data doesn't add up.
• Track record managing meaningful budgets (£300k+ annually) and delivering against performance KPIs.
• Fluent in Excel or Google Sheets; experience with Tableau, Looker Studio or similar reporting tools.
• Commercially curious — you ask 'why' before 'what' and connect your work to business outcomes, not just platform metrics.

Preferred

• Exposure to display or programmatic platforms: DV360, The Trade Desk, Campaign Manager 360.
• Experience with ad servers, tag management (GTM, Floodlight) or brand safety tools (IAS, DoubleVerify).
• Familiarity with attribution modelling, MMM or incrementality testing frameworks.
• SQL or Python for data querying and analysis.

Benefits

• Annual Go City Explorer Pass allowance
• Enhanced pension contributions. (5% employer)
• Life assurance: 4x your base salary
• Time off: Annual leave: 25 days + bank holidays
• Option to buy additional 5 days annual leave per year