Responsibilities

• Own the comprehensive paid media strategy across your clients, ensuring tactics are effective for the situation and resource available, and that everything joins up with our other services.
• Take ownership of performance. Consistently deliver substantial, measurable client improvements by monitoring channel performance and guiding tactical adjustments through a mix of investigation and experience.
• Own client reporting at a service level, delivering digestible, meaningful commentary, and own the delivery of quarterly strategy so clients understand exactly how their resource is being allocated and the impact we expect from it.
• Lead the team in communicating frequently and effectively, building client relationships founded on trust and demonstrated competence, and own client onboarding for the channel.
• Take charge of service development for paid media, covering internal processes, implementation, and performance measurement, and champion its integration at both channel and agency level.
• Lead the cultivation of paid media knowledge across the service team, owning how it’s developed, implemented, and measured.
• Take ownership of new business requests from the Head of Growth, developing transparent, data-informed responses, and supporting them with case studies, insights, and authoritative content.
• Own client resource allocation across the channel, including distribution, monitoring and impact, and facilitate cross-service integration so insights and resources are genuinely shared.