Senior Paid Media Manager at Informa Group Plc. | London, UK

Informa Group Plc.

Senior Paid Media Manager

London, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own paid media execution and governance from strategy through agency management, turning business objectives into concrete campaigns with KPI-driven optimization.

Own paid media frameworks and cross-team collaboration to ensure consistent, high-ROI campaigns across PPC, paid social, and programmatic.
Lead agency relationships, quarterly reviews, and capability-building to drive performance and scale across channels.
Align with group leaders on objectives, attribution, and insights to continuously improve spend efficiency and impact.

Job Description

Collaborate with the VP Performance Marketing to implement the vision and strategic role of paid media across One Informa
Assist in building and evolving group-wide frameworks for PPC, paid social, and programmatic campaigns
Support the establishment of standards and best practices to drive consistency, performance, and innovation across teams and agencies
Partner with business and marketing leaders to translate commercial objectives into actionable paid media strategies
Where required, deep dive into specific campaigns to recommend improvements and best practice
Monitor campaign performance, optimize for ROI/ROAS, and ensure adherence to established KPIs and benchmarks
Collaborate with internal teams to ensure campaigns are effectively structured, targeted, and optimized for maximum impact
Act as the primary liaison between One Informa and media agencies, ensuring alignment with defined scopes, performance frameworks, and review cadences
Support the evaluation, onboarding, and ongoing management of media agencies across paid search, paid social, and programmatic channels
Drive accountability and performance improvement through regular agency reviews and audits

Has proven expertise: With 5+ years of experience in paid media management, you have a strong track record of driving performance across PPC, paid social, and programmatic channels
Is detail-oriented: You excel at campaign execution, optimization, and reporting, ensuring every detail aligns with strategic goals
Thrives in collaboration: You work effectively with internal teams, agencies, and channel partners to deliver measurable results
Is results-driven: You focus on metrics that matter, ensuring campaigns deliver ROI and align with business objectives
Is adaptable and innovative: You stay ahead of industry trends, challenge assumptions, and push boundaries to improve performance
Communicates effectively: Your ability to build trust and influence stakeholders ensures alignment and success across teams

Experience working with LinkedIn and Meta as channel partners
Experience in paid media across PPC, paid social, and programmatic is a plus

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
A flexible range of personal benefits to choose from, plus company funded private medical cover
A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
Recognition for great work, with global awards and kudos programmes
As an international company, the chance to collaborate with teams around the world