Senior Marketing Specialist, UK & Nordics at Insider One | London, UK

Insider One

Senior Marketing Specialist, UK & Nordics

London, UK (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the regional marketing engine for UK/Benelux/Nordics by shaping the strategy, coordinating with global and local teams, and driving awareness, engagement, and qualified leads while aligning with sales to lift pipeline and win rates.

Growth Infrastructure: Build and own the regional marketing plan, align with global marketing, and manage forecast accuracy.
Events & Campaigns: Own event program calendars, Insider One-led and external events, and the creation of local assets for campaigns.
Market Insights: Surface regional trends, unmet needs, and opportunities to tailor offerings and enable sales enablement.

Job Description

Responsibilities

Build and own the marketing strategy and execution for the UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates.
Manage all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR.
Own the event marketing programme calendars, organising both Insider One-led events and external industry events; manage all aspects of the projects, from speaker recruitment to logistics.
Create locally relevant assets to support sales and campaigns — for example, case studies, whitepapers, and guides.
Work closely with sales to measure programme performance and lead quality.
Act as the go-to for your market, providing insight on trends, unmet needs, and opportunities to deliver greater value to clients by extending company offerings.
Identify emerging markets and market shifts whilst staying fully aware of new products and competitive status. Develop and implement fresh sales/marketing initiatives, strategies, and programmes to capture key demographics.
Present marketing, revenue, and realistic forecasts to the management team.
Collaborate with Marketing, Sales Operations, Sales Engineering, and Sales Enablement functions to ensure alignment and success.
Maintain a clean, up-to-date pipeline and forecast accurately – after all, marketing and demand-gen is a balancing act!

Insider One

4.5 Glassdoor

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement.Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader.Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: - Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025- Leader in the Gartner Magic Quadrant for Personalization Engines, 2025- #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines- Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024- The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025- The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score.

Founded in 2012

1.5K employees (187 in marketing)

insiderone.com

90% recommend to a friend